Onestage
Purpose
Designing a Brand identity for a collaborative platform for musicians for learning and growing together
What Sets Us Apart
Onestage is an online collaborative platform for musicians who are self learners but professionals can also join.
Target Audience
Beginners/ professional musicians or anyone interested in music with no age limits
Developing a concept
The concept portrayed the wavelength shape in the logo. The typeface chosen is Omnium whereas the font is Omnium Bold. This gives a friendly and flowy look. The font is manipulated, relating the letters ‘N’ and ‘A’ with the shape and curve of a sound wave.
Structuring it out
The logomark was constructed using circles. The logomark and logotype clearspace was according to the size of letter 'N' in the logotype
Making it simple and consistent
The colour palette includes yellow, pink, blue which reflect the joyous and fun concept of the brand which also revolve around inclusivity, The logo with black colour is the primary logo whereas other can be used according to need.
Typography
The typography includes playful, bold and simple styles of typefaces to complement the logo giving the brand an overall entertaining and enjoyable to look at and be inviting.
Pattern
The brand pattern is a repetition of the logomark with the selected colour scheme.
Overall look and feel of the brand across media with merchandise
