reveria

Purpose

Designing a Brand identity for a fragrance brand which is a subbrand of Otterlee brand

Otterlee is a sleepwear and sleep essentials brand

What Sets Us Apart

The sub brand aligns with the brand vision of promoting sleep through the sense of smell. It has been scientifically proven that scents have a calming effect on your body and mind, making it easier for you to relax, fall asleep, and improve sleep quality.

Target Audience

Adults aged 25-45 who prioritize self-care and are seeking natural remedies for improving sleep quality

Developing a concept

The final logo design depicts an otter embraced by the fragrance scent with the starts depicting the magical transformation of a persons mood after smelling it.

Structuring it out

The final logo design depicts an otter embraced by the fragrance scent with the stars depicting the magical transformation of a persons mood after smelling it.